Transaction Communications

Objective

Hengxin Technology appointed Hamilton Advisors to assist in publicizing Hengxin’s IPO as well as arranging the IPO Listing Ceremony and Celebration Dinner, thereby building positive perceptions of the company and raising shareholder value.

 

Result

The IPO Listing Ceremony was successful and gained significant media exposure for Hengxin’s IPO as well as the firm’s company profile more broadly. Coverage was seen across local media and three major broadcasting outlets in Hong Kong. TVB, iCable,  and Now TV reserved full segments for Hengxin’s IPO.