Media Relations

Objective

Union Bancaire Privée,  one of the best-capitalized pure play private banks in Switzerland, appointed Hamilton Advisors as its communications partner in Greater China to boost UBP’s media presence and establish itself as an industry expert and market leader.

 

Result

Hamilton Advisors has carried out media relations in which interview arrangements, feature articles, live broadcast interviews, and research publication distribution were key elements. In a short period of time, UBP significantly increased its visibility and brand recognition in Hong Kong and become an increasingly high profile in the media as an expert commentator.