Objective
SJM Holdings Limited, the major player in Macau’s amusement and recreation services industry, appointed Hamilton Advisors as its communications partner. Hamilton Advisors carried out a range of services including profile raising through media relations, in which interview arrangements, full-page feature articles and press release distribution were key media outreach elements.
Result
Over 50 interviews and feature articles were set up by Hamilton Advisors with prominent international and local media, including Bloomberg, The New York Times, Reuters, Finance Asia, Hong Kong Economic Journal, Hong Kong Economic Times and others. Press releases from SJM were distributed to 235 different media outlets, featuring SJM’s significant achievement, the groundbreaking of the new Cotai site.