Objective
Hamilton Advisors was engaged by Prophet, a US-based brand and marketing consultancy, to launch their China Brand Relevance Index in Shanghai. HAL chose the venue – NYU Shanghai – targeted the appropriate media outlets, crafted and sent out media invitations, and organized the event. Jay Milliken, Senior Partner in Hong Kong for Prophet, was interviewed following the media briefing. Approximately thirty journalists attended the briefing, which was followed by a Q&A session. In subsequent weeks several one-on-one interviews were scheduled and conducted.
Result
Hamilton Advisors generated over thirty interviews with top-tier international and Chinese media to raise the visibility of the China Brand Relevance Index among Prophet’s target audiences globally. Media stories ran in Ad Age, South China Morning Post, and in top tier print, online and broadcast mainland Chinese media.
