Brand & Profile Raising

Objective

Hamilton Advisors was appointed by Harvest Global Investments Limited, the international arm of one of China’s leading asset managers, Harvest Fund Management, to build awareness of its brand among investors and to raise its profile in the Asian and China markets via a comprehensive communications program, including events that tell the Harvest story, its values, capabilities, and achievements.

 

Result

HAL has successfully lined up over 35 in-depth interviews with top-tier international and Chinese media to enhance Harvest’s visibility among its target audiences and to facilitate opportunities for Harvest to play a robust role in Asian markets. The media includes Bloomberg, Ignites Asia, The Asset, China Daily, Caixin Global, 21st Century Business Herald, Wall Street CN, Wen Wei Po, China Securities, Shanghai Securities and others.