Objective
Genworth, the Fortune 500 New York listed company, appointed Hamilton Advisors its communications arm in the APAC region to assist with an array of services including executive training, content creation and media relations.
Result
The training sessions received positive feedback from Genworth spokespersons. Hamilton Advisors arranged various media seminars and interviews with top-tier international and Chinese media to present Genworth as a market leader. As a result, prominent international and local media, including The Wall Street Journal, China Daily, and The Asset ran feature articles or full-page interviews on Genworth’s initiatives in the region.