Brand & Profile Raising

Objective

J. Rotbart & Co. appointed Hamilton Advisors as PR partner with the aim to boost its brand recognition in Hong Kong and globally and establish themselves as experts in precious metals investment, handling and trading. Hamilton Advisors raised their profile through media relations featuring Founder and Managing Partner Joshua Rotbart, targeted to heighten awareness of the firm among potential investors in gold and other precious metals.

 

Result

Hamilton Advisors set up multiple exposure opportunities for J.Rotbart & Co. including speaking opportunities in key groups, commentary on various topics as well as feature articles, live radio and TV interviews. J. Rotbart’s brand has been significantly enhanced with exposure in prominent international and local media, including Bloomberg, South China Morning Post, Hong Kong Economic Journal, Hong Kong Economic Times and others.